We, at Paper Planes, have inadvertently become a part of the design world, surrounded by spectacularly designed magazines and an eager design community, also one of our biggest customer bases. Just to be abundantly clear, we LOVE this accidental association.
So as it happens, ever since we launched, we have found ourselves every year at the biggest annual design event in the country i.e Kyoorius Design Yatra, hobnobbing with the design elite and hipsters. During the last edition of the design yatra (2016), amongst the people we met were this sprightly duo Jon Cockley and Tom Robinson, cousins and co-founders of Handsome Frank.A little background here - Handsome Frank is an illustration agency representing ‘some of the finest contemporary artists on the planet’. With a roster of 35 illustrators, spread across five continents, they have worked with some of the biggest brands and agencies in the world such as Nike, Coca Cola, Google, Vogue, BBC, Virgin Atlantic, The New York Times, New Yorker, General Electric - the list goes on and on.
This brings us to the reason for this post. We have, for your viewing pleasure, stocked up high on the latest issue of FRANK paper. But that’s not all - we also have, with the enthusiastic nod of Handsome Frank, decided to distribute this annual publication and contribute the profits of the sale towards one of our favourite art initiatives in the city i.e. Art Room Foundation. Registered as a non-government organization, the Art Room Foundation utilizes the medium of art to empower children and women of marginalized communities, by finding unique community participatory projects which enable them to take control of their lives. Himanshu and Aqui (featured in the cover image) are the co-founders of Art Room Foundation (ARF). 'Muralswallahs' is one such unique and fun project of ARF. ARF – for which they were trying to collect funds. On understanding their initiative – we thought of a brilliant way to help them out.
ARF wants to give foothold to its murals in different parts of Mumbai, utilizing the time and talent of 30 immediate participants and community members who could be children or the youth. They have previously carried out this project in 2014, with the cost on each site for its execution to be about Rs. 25,000. They are planning to restart their project in April 2017, allowing students to use their summer vacations to paint murals. This project will be well documented for print publications
Our Plan of Action
Sale of copies - We have 480 copies of FRANK paper in stock.
A copy of FRANK paper can be purchased from our online store. If you own a café, retail space, co-working space or just wish to participate in this fund raising exercise, you could choose to be a ‘hub’ for sale of these copies by purchasing 10 or more copies and selling it further to your friends and patrons.
Time frame – the fund raising exercise kick starts on the 13th of February, 2017 and will end on 13th of March, 2017. Every copy MUST SELL!
Proceeds of sale – we will contribute all profits generated from the sale of FRANK paper, sold during the abovementioned period, to ARF to be used towards the ‘Muralswallahs’ project.
Get your copy of FRANK here and help us spread the word everywhere!
UPDATE: We closed the project on 15th March, 2017, with us selling 140 copies of the Frank Paper.
Also a big THANK YOU to the following people and enterprises who came forth to support the campaign by bulk purchasing copies of Frank:
Ajoy Advani, Filter
Fat Cat’s Café, Pune
Living Free, Kolkata
Ministry of New, Mumbai
Sheena Dhabolkar, Lover
The Blue Tokai Coffee Roasters, Mumbai
The Brewhouse, Delhi
The Pantry, Mumbai