“We don’t need Hollywood budgets or slick product demos to anticipate tomorrow. The new normal is the home of nascent artist-researchers that shape the future before our very eyes. Their rise came in the wake of another shift: over the past three decades, cutting edge technology has gone from the realms of the privileged few to being readily available to billions.” HOLO


HOLO magazine investigates this new normal. One look at the magazine, and you know it’s not going to be an easy read. And I mean it in the most positive sense. HOLO, the magazine about ‘emerging trajectories in art, science and technology’, is a monumental piece of work – both in quality and quantity. It holds an entire universe in itself.


First off, here’s a little bit of backgrounder on the magazine. Published by CreativeApplications.Net, HOLO is a biannual magazine. Greg J. Smith is the editor-in-chief of the magazine, and Alexander Scholz is the creative director. It’s a 226 pages’ tome inhabited by highly in-depth features on people, studio visits and perspectives associated with everything that’s happening at the intersections of art, science and technology. The first issue boasts of 34 contributions from eight different countries. So far, HOLO has released the first issue, and the highly anticipated second issue is underway and up for pre-ordering.


Even if you are, like me, slightly intimidated about diving deep into the world of science and technology, HOLO makes for a great start. The content doesn’t resort to jargons, and is (thankfully) also infused with footnotes and references. Most features are quite intimate, and filled with highly useful and fascinating information to slowly chew on.


I was quite happy to see some familiar names like Jer Thorp (software artist and educator from Canada), Semiconductor (UK artist duo Ruth Jarman and Joe Gerhardt) and David OReilley (Irish filmmaker and artist based in LA). And enjoyed reading about many others that I didn’t know anything about like Philip Beesley, Raquel Meyers, Zimoun, Chris O’Shea, Derivative, DAM GALLERY, among others.


Like I mentioned earlier, it’s not an easy read. It’s quite evident in the result that it’s painstakingly put together. And rightfully so, it commands and deserves a lot of attention and a lot of time. The layouts are clean and crisp, armed with stunning photographs and illustrations. The overall look and feel of the mag is top notch with some really good print quality. The content is highly nuanced, and most of it is long form. So you basically need to really devote your time to absorb all these niceties.


And if you want to know a bit more about the first issue of HOLO, read their introductory blog on Creative Applications here.


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