From creative agency Human After All, whose publishing clients have included Google, Facebook and who were also responsible for launching Little White Lies, an outstanding indie magazine, come this new magazine, Weapons of Reason (WoR).
Weapons of Reason is an 8 issue publishing venture to understand and articulate interconnected global issues, of which ‘Appetite for the Arctic’ is the first. One of the founding ideas for the magazine appears to be to inspire action. The first issue ‘Appetite for the Arctic’ has a list towards the end, suggesting ways to learn more and take action.
We at Paper Planes gifted this issue to our wonderful subscribers on Christmas’14 – as an add on that is how much we believe in this project of Human After All.
The Magazine also bagged the Best New Magazine Award 2014, Magpile Magazine Awards announced in early February; 2015.
We asked Danny Miller, CEO of HumanAfterAll and the man behind WoR, a few questions to get to know the title better, here is what he has to share.
We understand that the idea for the Weapons of Reason project came about after you read Al Gore’s book ‘The Future’. What was it in the book that specifically resonated with you?
It wasn't so much the facts, but the way they were conveyed - with clarity, and obvious passion. It's not easy to take complex issues, break them down, and explain them to a wide audience. I think Al Gore is truly excellent at this.
Weapons of Reason is a 8 issue publishing venture to understand and articulate interconnected global issues, of which ‘Appetite for the Arctic’ is the first. Any particular reason why exploration of Arctic was your choice for the first issue?
Honestly no - not at all. There were many topics that we could have picked, and our instincts just nudged us in the direction of The Arctic. We did consider that this largely environment themed issue would be released around the time of the UN Summit on Climate change, which made it all the more timely.
One of the founding ideas for the magazine appears to be to inspire action. The first issue ‘Appetite for the Arctic’ has a list towards the end, suggesting ways to learn more and take action. Are you seeing people make use of this list?
The same list appears on our website, and we're able to see data in terms of who's clicking through. But it's hard to know if people are actually taking action as a result, and that's hugely important to us. We're sending out a reader survey soon to see if we can understand better how we can link from the stories we're telling to actually making readers meaningfully engage.
How soon can we expect to see the next issue and what can we expect to see in the coming issues?
We've begun work on our next issue - which takes the broad theme of population (we've not announced this anywhere yet). We hope to release it in April. We also know the theme of our October issue 6 months later, but we've not started work on that one yet!