MacGuffin is a biannual design & crafts magazine from Berlin. It features fabulous stories about the life of ordinary, often anonymously designed things.
Like in fiction, the notion of ‘MacGuffin’ (also popularized by Hitchcock on celluloid) means a plot device in the form of some goal, desired object, or other motivator that the protagonist pursues but is not central to the story. MacGuffin, similarly focuses on the life of ordinary ‘that are not the main characters, but the plot devices that set the story in motion’- looking at one object at a time and exploring the manifold stories it generates. For its second issue, the magazine is talking ‘windows’ and asking you to look at them as more than mere holes-in-the-walls.
Read more about the issue here.