Paper Planes is a media brand, with an online publication and e-commerce platform, that celebrates thoughtful design and living.
We launched in November 2014, out of a deep-seated love for good-quality magazines, writing and design. The platform was founded out of a need to introduce readers in India to the fabulous world of independent print magazines. We debuted with a surprise magazine subscription, with which readers could choose from a range of interests and each month, a new magazine title from around the world would be delivered to their doorstep. Today, we share our love for magazines through a thoughtfully curated online shop, offering a large selection of international and Indian independent magazines and books.
In 2018, we expanded our scope of work and took the plunge to create our own stories on design, reading, and culture by launching new editorial sections on our website. Amongst the various editorial offerings, with our Design & Living section, we focus on India’s rapidly evolving design landscape for a design-curious reader. We write about all forms of design and its intersection with everyday life — from architecture and interiors to visual culture and product design, featuring designers, innovators, and creative entrepreneurs. We strive to tell stories where design thinking plays a key role in creative problem-solving. We work with leading writers and designers to produce these stories, which are meant for anyone curious about good design, whether or not you have a background in design. With our editorial platform, we’ve also had the opportunity to partner with events like the Ahmedabad-based Raw Collaborative, to produce high-quality stories as their exclusive digital media partner.
As an independent media organisation focused on the evolving design culture in India, our online shop also acts as a platform for young independent designers to showcase their products and work. Our online shop boasts of many independent Indian brands and designers, all creating unique design products.
Over the years, we have gathered an intelligent community of discerning readers and loyal customers who are constantly on the lookout for fresh ideas and inspiration, and what’s new in the design landscape in India. As a community-driven brand, we’ve created opportunities to interact and engage with our readers by also hosting many offline events over the years such as magazine launches and open houses. In 2019, we launched Oddly Enough, our offline salon series that focuses on the many manners in which design intersects with our everyday lives. Since its launch, Oddly Enough has received an overwhelming response — and we now host an edition every three months. Read more about Oddly Enough here.
In our role as a media platform we also work closely with sponsors, brands and companies who are looking to communicate meaningfully with a larger global-minded audience. We provide partnership opportunities for brands via editorial content on our online platform or custom sponsorship opportunities built around our live events.
In addition to partnerships, every now and then, we also collaborate with select brands whose products and services are of interest to our community. In 2018, we collaborated with Bombay Perfumery to produce our very first product A Line for A Stray, a limited-edition fragrance candle to benefit a sterilization drive for stray dogs in Delhi. Read more about our Collaborations here.
To request our media kit and learn about advertising, sponsorship and/or collaboration opportunities, please write to [email protected]
Founder & Editor-in-Chief — Nupur Joshi Thanks
Senior Editor & Staff Writer — Fabiola Monteiro
Associate Editor & Staff Writer — Jessica Jani
Senior Designer — Madhav Nair
Digital Marketing Associate — Amey Patkar